BtoC: Customers, consumers, travelers, readers…
BtoB: Customers, HR, General management, Doctors, decision-makers, employees…

Recruited as well on quota, as in the street, at home, on file or not

• Associations, political parties
• Automotive industry
• Distribution / Trade
• Energy
• Retail
• Industry
• Luxury
• Media / Advertising / Communication
• Health
• Financial Sector (banking, insurance)
• Public sector (State, local authorities, European communities)
• Study companies
• Telecoms and High Technologies
• Tourism / Hospitality / Catering
• Transport / Logistics

• Car Clinic
• Concept and Use test
• Mystery shopping survey
• Travel survey
• Household survey
• Satisfaction / loyalty / CRM studies
• Notoriety study
• Image study
• Opinion survey
• Media study and audience measurement
• Merchandising study
• Linear study
• Readership study
• Advertising post test
• Qualitative or quantitative advertising pre-test
• Customer segmentation
• Field
• Testing concepts, names, signatures
• Complete mix test of products or services (or acceptability and potential)
• Packaging and design test
• Price test
• Ergonomics test
• Trade-Off
• Uses and Attitudes
• Seen / Read editorial

• Survey conception, interview and animation guide
• Recruitment
• Quantitative and qualitative studies
• Data processing and analysis
• Institute audit
• Pollster training
• Market Studies Training

• ad’hoc, barometric studies, customer panel, national representative / omnibus
• face to face in the street, in situ, on board, at home, in the dining room; on paper or CAPI (Smartphone or Tablet)
• by phone, Internet, paper self-administered

• Recruitment
• Individual interviews in the classroom, at home or online
• Recruitment for Home Visit
• Focus Group on site or online

• Individual interviews
• Face to Face at home (CAPI, PAPI, CAWI, CATI)
• Face to Face in the street, on site, in store …
• Face to Face on site
• Internet
• Observation
• Postal
• Phone
• Tracking